Be More Effective

Nick Bladock


Tag: marketing

The Psychology of Buying

The movie, The Enemy Below, is about the battle between two captains, one on a destroyer; the other a submarine. Both are good, cunning and suspicious. What can it teach us about the psychology of buying?

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Over promising is telling a lie

We have to make promises to our customers but how often do we stand back and think about whether the promises we make are genuinely being matched by what we can and do deliver?

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What kills a skunk is the publicity it gives itself

What publicity do you give yourself? I believe that it is this publicity, the reputation that you carry with you, that goes a long way to determining the level of your success as a salesperson.

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Wake up and smell the coffee

Over the last few years, more and more coffee shops have been arriving on the high street. Starbucks recently announced its new business growth strategy, to open 200 drive-thrus in Britain over the next five years; good

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